Motion Design |
Viewer retention levels go way up when motion design is effectively combined with narration, music and on-screen text.
design, motion, motion design, video, production, production company, video production, whiteboard, animated, videos
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What is Motion Design?

There is no universally accepted definition of motion design. The term typically refers to the commercial application of animation and effects to video, film, TV, and interactive applications.

 

Essentially, it is any form of experimental or abstract animation that is perceived as motion. And motion is an exceptional way to communicate with viewers and add depth to your story.

 

STRATEGICALLY RELEVANT TO YOU…

 

We’ve learned from experience and data analysis that viewer retention levels go way up when motion design is effectively combined with narration, music and on-screen text.

Some recent DATA for online videos

In 2020 Bitable surveyed 694 marketers and small business owners. Here’s what they had had to say.

Businesses that use video

60% of businesses use video as a marketing tool.

While online video consumption rises year after year, those who use it are multiplying their advantage over those who do not.

Marketers who rely on video

94% of marketers who use video plan to continue.

That’s a strong indication that most marketers consider video one of the most important elements in a robust marketing plan.

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How are businesses using video?

  • 32% of businesses use video for sales.
  • 29% of businesses use video in their administration and operations messages.
  • 27% of businesses use video in their human resources messages.
  • 24% of businesses use video in their leadership messages and,

Which Platform has the best video ROI?

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Better performance with music

81% of marketers say their videos perform better with music.

We know how impactful music (and audio at large) is for videos. Even if it’s subtle it has a big impact on how it is perceived.

Better performance with voiceover

66% of marketers say their videos perform better with a voiceover.

Also, 64% of marketers say their videos perform better with captions, while 78% say their videos perform better with less text.

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68% of marketers say video has a better return on investment than Google Ads.

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Some of our videos

The most common types of videos are…

presentations (65%), followed by ads (57%), and explainers (47%)

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Striving for Perfection