There is no universally accepted definition of motion design. The term typically refers to the commercial application of animation and effects to video, film, TV, and interactive applications.
Essentially, it is any form of experimental or abstract animation that is perceived as motion. And motion is an exceptional way to communicate with viewers and add depth to your story.
We’ve learned from experience and data analysis that viewer retention levels go way up when motion design is effectively combined with narration, music and on-screen text.
While online video consumption rises year after year, those who use it are multiplying their advantage over those who do not.
That’s a strong indication that most marketers consider video one of the most important elements in a robust marketing plan.
We know how impactful music (and audio at large) is for videos. Even if it’s subtle it has a big impact on how it is perceived.
Also, 64% of marketers say their videos perform better with captions, while 78% say their videos perform better with less text.